Monthly Archives: November 2012

If you live on the second floor, make sure there’s a fire escape

A few lucky technology companies seem to become “the next big thing” overnight. Remember when you were thinking that “tweet” was a stupid verb, and then the month after that, you had to add a “share on Twitter” button to your home page? Companies that can quickly capitalize on the next big thing piggyback off […]

Text message and email marketing, hold the spam

In light of the recent class-action lawsuit against Papa John’s for sending 500,000 unwanted text messages, you might be wondering about the implications for your business. What are the differences are between marketing and spam, and how can you avoid sending illegal spam? Let’s review the rules – and the best practices – for email […]