Monthly Archives: August 2018

Consider This Before You Shut Down Your Facebook Business Page

My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As a tiny business, I’m on the fence about paying for ads. As a customer, there are advantages to Facebook. I recently easily connected with two […]

Experts Reveal an Amusing Fact, a Smidge of Fun Cooks Up a Productive Workplace

You’ve noticed your employees call in sick more frequently. You overhead your accounting manager say her job is so dull she’s thinking of finding a new one. Think about injecting a bit of frolic into your workplace. Business is supposed to be serious stuff, but too much sobriety harms your workplace and decreases productivity. Here’s […]

Hackers Embrace Spear Phishing and Your Business is the Fish

Spear phishing: a new term where a hacker at his computer replaces the bad guy in a wetsuit and spear gun in a 007 movie. Hackers and their ransomware aim at small and medium businesses because it pays handsomely and often. Ransomware expands as a significant threat this year. Even if you back up data […]

Discover Ways to Grab the Ear of Gen Z Consumers

Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]