How to Negotiate the Trade War If You’re A Small Business

Let’s talk taxes: not a favorite subject and one which may have adverse consequences for small business. Especially that tax called a tariff. Tariffs are taxes levied on imports or … Continue reading How to Negotiate the Trade War If You’re A Small Business

Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a … Continue reading Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business … Continue reading A/B Testing A Powerful Way to Tweak Your Digital Marketing

Small Business Meets the #MeToo Issue; It can Happen to You

The current Federal law protects employees from harassment, sexual or otherwise. This law applies to companies with 15 or more employees. Small businesses with less than 15 employees cannot afford … Continue reading Small Business Meets the #MeToo Issue; It can Happen to You