Monthly Archives: November 2018

How to Negotiate the Trade War If You’re A Small Business

Let’s talk taxes: not a favorite subject and one which may have adverse consequences for small business. Especially that tax called a tariff. Tariffs are taxes levied on imports or exports by a country. The USA adds a 10% tariff to iPhones imported from China, and then China adds a duty to USA exports like […]

Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a CTA (call to action) and not a very good one. A CTA is a request for engagement on a website or click-through on a landing […]

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]

Small Business Meets the #MeToo Issue; It can Happen to You

The current Federal law protects employees from harassment, sexual or otherwise. This law applies to companies with 15 or more employees. Small businesses with less than 15 employees cannot afford to ignore harassment either. It’s costly to the budget and morale. The #MeToo movement and recent scandals focus a spotlight on harassment, and it’s implications […]