by Mielle Sullivan, Janus Networks
Here are some ideas for promotion that cost under or around $10,000.
Host an event
Host an event around the launch of a new, or improved, product or service. It doesn’t have to be a big event. Rent out a bar, or a good sized room in a bar. Get a DJ or maybe a band. Invite some clients, business partners and any local press that cover your field of business. Make sure everyone the press might want to interview is there. Demo your product or give a presentation about your service. Print up take away materials for guests and press.
Sponsor a Podcast
This is a great way to hone in on niche markets inexpensively. Contact podcasters directly for details. Want examples of businesses sponsoring podcasts? This Week in Tech has a variety of sponsors, but it’s most common are Audible.com and Gotomypc.com; The Savage Love podcast is sponsored by Adam & Eve.
Run a Retweet Promotion
The most well known recent example is Moonfruit, a website hosting company, gave away ten MacBooks in ten days to random twitter users who included #moonfruit in their tweets. The prizes are what gets this kind of promotion going, but if the retweet itself is as unobtrusive and you can encourage a little creativity, the contest can create some interesting content of it’s own. These contests are easy to set up and oversee, so you can put nearly all of your investment into prizes.
Spend the money on a Google Adwords Campaign
Google Adwords is the best, easiest,do-it-yourself advertising tool in the world. You decide exactly how much to spend, what keywords to choose, and what targeting to use. It’s an essential tool to reach local audiences and is infinitely scalable. When used with a bit of know-how, Google Adwords offers some of the best ROI in advertising for both big and small businesses. If you aren’t sure where to begin, Google makes it easy.
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