If your employees complain about their laptops having frozen keys and the processing time of a sloth or they bring their laptops to the office white elephant gift exchange, it’s time. The time of year for budgeting for or gifting new laptops. You need to be specific in your requirements; otherwise, the new laptops will […]

Let’s talk taxes: not a favorite subject and one which may have adverse consequences for small business. Especially that tax called a tariff. Tariffs are taxes levied on imports or exports by a country. The USA adds a 10% tariff to iPhones imported from China, and then China adds a duty to USA exports like […]

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a CTA (call to action) and not a very good one. A CTA is a request for engagement on a website or click-through on a landing […]

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]

The current Federal law protects employees from harassment, sexual or otherwise. This law applies to companies with 15 or more employees. Small businesses with less than 15 employees cannot afford to ignore harassment either. It’s costly to the budget and morale. The #MeToo movement and recent scandals focus a spotlight on harassment, and it’s implications […]

First things first, do you have a business goal for your videos? Videos take time and effort so don’t waste it on meandering content. Will you use videos to demonstrate your products, tell your company success stories, or explain your services? Establish your brand standard at the outset with colors, and logo and maintain it. […]