Spear phishing: a new term where a hacker at his computer replaces the bad guy in a wetsuit and spear gun in a 007 movie. Hackers and their ransomware aim at small and medium businesses because it pays handsomely and often. Ransomware expands as a significant threat this year. Even if you back up data […]

Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. One advantage of this new currency includes lower transaction fees. Payments are direct from customer to the business. No go-between is taking a bit off […]

Chatbots are not a new business phenomenon, they’ve been around for years. You know, that screen which pops up when you go to a website that asks if you want to “chat or have a question.” As a consumer, I love using them for interactions, like where is my stuff, because I get instant answers. […]

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small business simple ways to jump-start the sales process. It’s never been easier to assemble a webinar and continue to use it to grow your business. […]

A friend of mine works for a small business which contracted with another small company to handle the bookkeeping.  The bookkeeping service embezzled money and fled, leaving my friend to pick up the pieces for her employer. A painful experience for both her and her employer. A 2016 insurance survey indicated 80% of embezzlement cases […]