Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys indicate close to 50% of consumers check for a well-appointed website before considering a purchase.  The majority prefer to read online reviews. Your customers are […]

Twitter, Facebook, Instagram, or Pinterest, which one to choose? So many choices and so little time.  It’s a nightmare. Your advertising budget is small, and you need a first-rate ROI. Do you know where your customers are socializing? Head on over to two of the platforms where your customers hang out and dip in your […]

Your marketing manager schedules a meeting with you to talk about using AI in his marketing plan. You’re not sure how the Terminator can bump your marketing up a notch. But you’re willing to listen. AI or artificial intelligence is a misnomer in this case. Your marketing guy isn’t talking about machines that walk and […]

The Honorable Esquire Robert Doe just send an email for the 5th time in a row to you.  His client died with millions in the bank, and he’s desperate to give you some of those millions. Robert may use your first name in the email, but it’s not personalized marketing. It’s just spam. Sending out […]

Augmented reality is still a relatively new tool in marketing, but is one to watch as its applications become more and more mainstream. Unlike virtual reality, which creates a new fully animated world, augmented reality layers digitally generated graphics and interactivity on the existing world. iPhone X’s Animojis and the Pokemon Go fever are two […]

Roy tells you he’s retiring as his doctor insists he slow down. Panic ensues. Roy runs the administrative side of your business. Your organization purrs along with Roy in the driver’s seat. No one can replace Roy. How will your business survive? Your teams rely on Roy to facilitate communication and meetings. Technology provides communication […]

You and your business partner attend a free business technology seminar offered by an IT expert. The expert says IoT is fantastic and every business needs to take advantage. You and your partner look at each other and wonder what the heck an IoT is. We live in a world filled with acronyms for almost […]