Pinterest offers social media users a visually engaging way to easily share and curate their interests online. “Just as search engines use technology to index the web’s pages and help people find specific answers to specific queries,” Pinterest’s business blog explains, “pinners are indexing the web’s objects and helping people discover things they love.” Adding Pinterest to your social media marketing efforts puts you right in the action. Here are three benefits to joining the league of pinners:
- Use of Rich Pins: Rich pins for products allow you to include real-time pricing, availability, and store locations right on pinned images. With traditional pins, pinners click on a collaged image to learn about the pin then click through to the website where the pin originated. Rich pins include all the information on the collaged image and link directly to the product’s website – getting pinners to your site with less friction.
- Analytics and Research: With a Pinterest business account, you can see which images visitors pin from your website. This is a great resource for market research that grants additional insight into your customer base. Additionally, Pinterest tracks trending pins by interest. Seek out interests your customers may share and see what their fellow pinners are pinning.
- Branding: Make your own collection of pins to give pinners and potential customers a look into the experience of your brand, via Pinterest’s visual-centric platform. Not sure what to pin? Pinterest suggests using images that illustrate the inspiration for and creation of your products. Let Pinterest tell your story.
Talk to your developer about adding the Pin It button to your website and e-mail marketing, then pin away!
By Prasana William
Small Business Solutions 