Category Internet

How to Snag Your Mobile Customers

Is your business ready for zigzagging?  Welcome to the novel term for how consumers find and buy products and services.  Your potential customers meander through devices and platforms to make a purchase. It’s a sure bet, many of those customers are on a smartphone. If your business is not mobile friendly, those customers will zig […]

Make A Video Boost Your Sales

Your marketing director asks to expand her budget to hire a film crew. Since your company is a specialty food retailer, you wonder if your marketing director has gone a little mad. She’s not crazy just utilizing another tool in her marketing arsenal. The video is one of the most popular types of content across […]

Attract Money to Fund Your Amazing Product

Your company’s product launch gives you nightmares about presenting to VC’s with long sharp teeth. Weak pitch results in a painful bite and no financing to bring your baby to market. Your business development department waffles on the projected sales estimates. Your engineers argue about the final design. There must be a better way to […]

Simple Steps for Performing a Website Audit

The rapidly changing nature of the web can make it easy to forget that your web presence needs to be periodically updated and optimized for your visitors. Redesigning can’t happen every year, but you can perform an audit on your site to make incremental improvements over time. Here are a few simple things to check […]

How to Block the Cyber-Bandit

How often do your employees open the door for a bandit? More often than you realize even if you’re a small to medium business. Your salesperson can’t resist clicking on the email from a highly regarded company indicating interest in your product. Except that email isn’t from that prize company, it’s from a cyber bandit. […]

Refresh Your Approach to Wi-Fi to Protect from KRACK Attacks

Recent research has brought to light a vulnerability in WPA2, the security certification commonly used alongside WPA. Key reinstallation attacks (KRACK) can bypass WPA2 to access wireless attached devices and gain personal information like passwords and credit card numbers. This can also extract sensitive data that was assumed to be encrypted and inject malware or […]

GrubHub Class Action Suit Could Have Implication for 1099 Status

A former GrubHub driver has filed suit against the company, alleging GrubHub misclassified the drivers as independent contractors rather than employees. The class-action lawsuit is the first of its kind in California and could have repercussions for the gig economy and hiring practices. Those hired as 1099 workers are considered self-employed, able to set their […]