Category Internet

Discovering the Prime Social Media Sites for Your Small Business

There isn’t a “best” social media site for small business. Every small business has a unique customer base. The perfect social media site for your small business is the one your customers prefer. The trick is finding the social sites your customers prefer and connecting with them to generate business.  Here are the top social […]

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]

The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small business simple ways to jump-start the sales process. It’s never been easier to assemble a webinar and continue to use it to grow your business. […]

Taking the Chaos Out of Digital Disruption

Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the inevitable but not for long. Technology advances at an ever-increasing rate and any business, large or small, risks catastrophe by ignoring the ramifications. Small to […]

Ways to Strengthen Your Customer Service Muscle

I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant delivering outstanding customer service to requisitioners. I discovered being helpful garnered loyal customers whether it’s a writer or an engineer who needs a specialized tool […]

How Boring Process Documents Secure a Happy Ending

A business horror story. I was a purchasing professional for many years in the tech industry, first in biotech, then in semiconductors. We bought special filters from a company for several years, and then we abruptly stopped. The filter quality slid from best in the industry to worst in a matter of months. We contacted […]

Why You Need to Pay Attention to GDPR

Yes, another acronym we need to understand. GDPR stands for General Data Protection Regulation. Enforcement is coming to the EU in May 2018. The most significant update of data regulation in the EU in 20 years. But, it only applies to the EU, right? Not exactly. If your business collects personal data or preferences from […]