The ABCs of Google’s New Alphabet

Last week, Google announced it will be rebranding under the new company name Alphabet.

All the things you know and love about Google are here to stay, but the change was made to clarify the difference between the company’s web-related product lines and other endeavors.

Alphabet is the parent company designed to umbrella a slimmed down Google brand (focusing only on web), and other projects like the company’s scientific exploration of longevity and health technology. Google Inc. will now be publically traded as Alphabet Inc., with all shares of Google automatically converting into Alphabet, but otherwise the company doesn’t expect any changes to consumers.

By Prasana William

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