Category Technology

Pitching Your Business in a Social Way

Twitter, Facebook, Instagram, or Pinterest, which one to choose? So many choices and so little time.  It’s a nightmare. Your advertising budget is small, and you need a first-rate ROI. Do you know where your customers are socializing? Head on over to two of the platforms where your customers hang out and dip in your […]

Artificial Intelligence Is Not Just for Big Business

Your marketing manager schedules a meeting with you to talk about using AI in his marketing plan. You’re not sure how the Terminator can bump your marketing up a notch. But you’re willing to listen. AI or artificial intelligence is a misnomer in this case. Your marketing guy isn’t talking about machines that walk and […]

Trends to Watch: Augmented Reality

Augmented reality is still a relatively new tool in marketing, but is one to watch as its applications become more and more mainstream. Unlike virtual reality, which creates a new fully animated world, augmented reality layers digitally generated graphics and interactivity on the existing world. iPhone X’s Animojis and the Pokemon Go fever are two […]

Embrace an App and Amplify your Business

Roy tells you he’s retiring as his doctor insists he slow down. Panic ensues. Roy runs the administrative side of your business. Your organization purrs along with Roy in the driver’s seat. No one can replace Roy. How will your business survive? Your teams rely on Roy to facilitate communication and meetings. Technology provides communication […]

IoT is not an Iota, it’s a Big Help for your Business

You and your business partner attend a free business technology seminar offered by an IT expert. The expert says IoT is fantastic and every business needs to take advantage. You and your partner look at each other and wonder what the heck an IoT is. We live in a world filled with acronyms for almost […]

On a Scale of 1 to 10…Taking the Pain Out of Year-end Employee Evaluations

It’s that time of year again: yearly progress evaluations. No one likes to brag about themselves (and if you have an employee who does, maybe you should reconsider…) and filling out self-evaluations can add stress during the hectic holiday season—leading to less than insightful responses. Here are a few tips to take the pressure off: […]

Simple Steps for Performing a Website Audit

The rapidly changing nature of the web can make it easy to forget that your web presence needs to be periodically updated and optimized for your visitors. Redesigning can’t happen every year, but you can perform an audit on your site to make incremental improvements over time. Here are a few simple things to check […]