Google I/O, the company’s annual developer conference, took place last week and included a number of important announcements about virtual reality, Home, Assistant, and more. One new capability could impact how you approach your business’s app. The tools to build Android Instant Apps are now available for all developers. Instant Apps deploy a lightweight version of an app straight from a link in your web browser. Instead of redirecting to the Play store, visitors to your website can simply click a link on your website to use elements of your app. They can then download your full app after they’ve tried it out. Providing easy access to your app from your website could improve engagement and adoption. If you’re refreshing your app soon, consider the capabilities of Instant Apps for your business.
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