Choosing Your Domain Name

Your domain name represents your business online. A name that matches your business and is easy to remember can lead to more visits and more clients.

Here are some tips for choosing a great domain name:

  • Keep it short
  • Buy a .com name if you can
  • Other recognizable top-level domains like .net and .co.uk are perfectly fine
  • One, two, or three words together is ideal
  • Match the name of your business while keeping it short (e.g. “Jane Doe’s Fresh Folds” becomes “janedoesfreshfolds.com”)
  • Match the name your clients might search for generically (e.g. “laundry service”)
  • An example of combining the two approaches might be “janefreshlaundry.com”
  • It’s okay to buy more than one domain name

If the domain name you thought of is already taken, take some time to brainstorm. You’ll find a good one.

By Sharon Campbell

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