Category Online Marketing

Improve the Impact of Data Visualization with Color

Your business intelligence software should be gathering the data you need your company’s progress, but how do you use that data to tell your success story to investors, executives, and potential clients? Data visualization is key to showing, not telling, your company’s story, but no matter what type of chart you use it is a […]

How to Snag Your Mobile Customers

Is your business ready for zigzagging?  Welcome to the novel term for how consumers find and buy products and services.  Your potential customers meander through devices and platforms to make a purchase. It’s a sure bet, many of those customers are on a smartphone. If your business is not mobile friendly, those customers will zig […]

Make A Video Boost Your Sales

Your marketing director asks to expand her budget to hire a film crew. Since your company is a specialty food retailer, you wonder if your marketing director has gone a little mad. She’s not crazy just utilizing another tool in her marketing arsenal. The video is one of the most popular types of content across […]

Attract Money to Fund Your Amazing Product

Your company’s product launch gives you nightmares about presenting to VC’s with long sharp teeth. Weak pitch results in a painful bite and no financing to bring your baby to market. Your business development department waffles on the projected sales estimates. Your engineers argue about the final design. There must be a better way to […]

Why Your SME Helps Close Sales

I speak of your company’s subject matter expert, not of the pirate in Peter Pan.  They’re pronounced the same, Smee. Unlike the Mr. Smee, your SME is not interested in pirate loot. Your company’s subject matter expert enjoys speaking about the latest innovations, product specifications, and details. Your salespeople relish the customer relationship and negotiation. […]

How to Block the Cyber-Bandit

How often do your employees open the door for a bandit? More often than you realize even if you’re a small to medium business. Your salesperson can’t resist clicking on the email from a highly regarded company indicating interest in your product. Except that email isn’t from that prize company, it’s from a cyber bandit. […]

Verizon Combines AOL and Yahoo into Oath

AOL and Yahoo may remind you of the 90s internet rather than 2017, but they still have more than a billion users. This month, Verizon announced it would be combining the two legacy brands, along with several other owned properties, into a new umbrella brand named Oath. The original brand names will stay in place, but […]