Category Online Marketing

A Quick Way to a Rousing, Fascinating Mission Statement

I remember when departmental mission statements were the rage. I ended  up locked in a room for a day with co-workers hashing out our “mission.” Fond memories of that I do not have. We wrestled with aligning our mission with the company mission statement which lacked inspiration. Such as “we’re in the business to make […]

Ways to Strengthen Your Customer Service Muscle

I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant delivering outstanding customer service to requisitioners. I discovered being helpful garnered loyal customers whether it’s a writer or an engineer who needs a specialized tool […]

Why You Need to Pay Attention to GDPR

Yes, another acronym we need to understand. GDPR stands for General Data Protection Regulation. Enforcement is coming to the EU in May 2018. The most significant update of data regulation in the EU in 20 years. But, it only applies to the EU, right? Not exactly. If your business collects personal data or preferences from […]

Win Business by Bringing Value to Your Customer

My cell phone broke, in the middle of my gym workout. Inconvenient but it shortened my workout as I count faster than the stopwatch on my phone. I walked into the store the next day, showed them my old phone’s problem and the rep sent me to the battery store. The battery store took one […]

Expanding Your Revenue Streams to Crush Economic Kinks

The recent gyrations in the stock market brought to mind the repercussions suffered during the end of the last bull market in 2007. All good things must come to an end including long-running bull markets. Is your business ready for an economic downturn? Economists are usually behind the curve on calling recessions. Their call is […]

Guiding Your Bold Crossing of the Marketing Channels

Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys indicate close to 50% of consumers check for a well-appointed website before considering a purchase.  The majority prefer to read online reviews. Your customers are […]

Pitching Your Business in a Social Way

Twitter, Facebook, Instagram, or Pinterest, which one to choose? So many choices and so little time.  It’s a nightmare. Your advertising budget is small, and you need a first-rate ROI. Do you know where your customers are socializing? Head on over to two of the platforms where your customers hang out and dip in your […]