Category Online Marketing

Discover Ways to Grab the Ear of Gen Z Consumers

Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]

How A Little Bot Energizes your Business Growth

Chatbots are not a new business phenomenon, they’ve been around for years. You know, that screen which pops up when you go to a website that asks if you want to “chat or have a question.” As a consumer, I love using them for interactions, like where is my stuff, because I get instant answers. […]

The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small business simple ways to jump-start the sales process. It’s never been easier to assemble a webinar and continue to use it to grow your business. […]

A Quick Way to a Rousing, Fascinating Mission Statement

I remember when departmental mission statements were the rage. I ended  up locked in a room for a day with co-workers hashing out our “mission.” Fond memories of that I do not have. We wrestled with aligning our mission with the company mission statement which lacked inspiration. Such as “we’re in the business to make […]

Ways to Strengthen Your Customer Service Muscle

I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant delivering outstanding customer service to requisitioners. I discovered being helpful garnered loyal customers whether it’s a writer or an engineer who needs a specialized tool […]

Why You Need to Pay Attention to GDPR

Yes, another acronym we need to understand. GDPR stands for General Data Protection Regulation. Enforcement is coming to the EU in May 2018. The most significant update of data regulation in the EU in 20 years. But, it only applies to the EU, right? Not exactly. If your business collects personal data or preferences from […]