Category Online Marketing

A New Way to Slay the Digital Marketing Dragon, Podcasting

Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business Needs to be Podcasting. Your product or service related podcast is delivered automatically via subscription to the listener. Most listeners subscribe, not just listen randomly. […]

Discovering the Prime Social Media Sites for Your Small Business

There isn’t a “best” social media site for small business. Every small business has a unique customer base. The perfect social media site for your small business is the one your customers prefer. The trick is finding the social sites your customers prefer and connecting with them to generate business.  Here are the top social […]

Consider This Before You Shut Down Your Facebook Business Page

My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As a tiny business, I’m on the fence about paying for ads. As a customer, there are advantages to Facebook. I recently easily connected with two […]

Discover Ways to Grab the Ear of Gen Z Consumers

Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]

How A Little Bot Energizes your Business Growth

Chatbots are not a new business phenomenon, they’ve been around for years. You know, that screen which pops up when you go to a website that asks if you want to “chat or have a question.” As a consumer, I love using them for interactions, like where is my stuff, because I get instant answers. […]