Do you think deepfake scams reside only in the world of politics and celebrities? Not anymore; deepfake scams are targeting your business. AI makes it incredibly easy to produce deepfake images and videos.
How do they work? Most scammers are looking for a big payday, so they target finance department employees or anyone who can loosen a company’s purse strings. Scammers create a deepfake voice message from the CEO or another executive, asking the employee to transfer substantial money to pay a supplier or something else that sounds legitimate.
With the help of AI, deepfake voice messages are a snap to generate. Interactive deepfakes require more sophistication, but there’s documented deepfake videoconferencing. A Hong Kong finance department employee transferred millions, duped by video call with what he thought were colleagues.
What can you do to prevent this type of scam? Wiping out or limiting your social media presence isn’t practical or helpful for your business. Educating your employees about deepfake scams is paramount.
It’s an unexpected scam in the business world and will get worse before it gets better. Cybersecurity that detects AI incursions can be employed. A better way to prevent deepfake scams is to require multiple transaction approvals for large dollar transfers.
Author: Kris Keppeler is a writer who finds technology fascinating and loves humor. She writes on Medium.com. She is also an award-winning podcast producer who enjoys telling funny stories. Follow her on X (formerly Twitter) @KrisNarrates or on LinkedIn.
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