Category Small Business Best Practice

Benefits of Flying Your Company to a Cloud

Your IT manager requires another employee and two new servers in the budget for next year. Your company grew by 20% this year, and your IT department scrambles every day to keep up. Your sales department complains about the software downtime caused by a server malfunction. Customer service sat at their desks twiddling their thumbs […]

Improve the Impact of Data Visualization with Color

Your business intelligence software should be gathering the data you need your company’s progress, but how do you use that data to tell your success story to investors, executives, and potential clients? Data visualization is key to showing, not telling, your company’s story, but no matter what type of chart you use it is a […]

How to Snag Your Mobile Customers

Is your business ready for zigzagging?  Welcome to the novel term for how consumers find and buy products and services.  Your potential customers meander through devices and platforms to make a purchase. It’s a sure bet, many of those customers are on a smartphone. If your business is not mobile friendly, those customers will zig […]

On a Scale of 1 to 10…Taking the Pain Out of Year-end Employee Evaluations

It’s that time of year again: yearly progress evaluations. No one likes to brag about themselves (and if you have an employee who does, maybe you should reconsider…) and filling out self-evaluations can add stress during the hectic holiday season—leading to less than insightful responses. Here are a few tips to take the pressure off: […]

Make A Video Boost Your Sales

Your marketing director asks to expand her budget to hire a film crew. Since your company is a specialty food retailer, you wonder if your marketing director has gone a little mad. She’s not crazy just utilizing another tool in her marketing arsenal. The video is one of the most popular types of content across […]

Attract Money to Fund Your Amazing Product

Your company’s product launch gives you nightmares about presenting to VC’s with long sharp teeth. Weak pitch results in a painful bite and no financing to bring your baby to market. Your business development department waffles on the projected sales estimates. Your engineers argue about the final design. There must be a better way to […]

Simple Steps for Performing a Website Audit

The rapidly changing nature of the web can make it easy to forget that your web presence needs to be periodically updated and optimized for your visitors. Redesigning can’t happen every year, but you can perform an audit on your site to make incremental improvements over time. Here are a few simple things to check […]