Tag Archives: Kris Keppeler

Hackers Embrace Spear Phishing and Your Business is the Fish

Spear phishing: a new term where a hacker at his computer replaces the bad guy in a wetsuit and spear gun in a 007 movie. Hackers and their ransomware aim at small and medium businesses because it pays handsomely and often. Ransomware expands as a significant threat this year. Even if you back up data […]

Discover Ways to Grab the Ear of Gen Z Consumers

Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]

Will Your Business Benefit from Accepting Cryptocurrency?

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. One advantage of this new currency includes lower transaction fees. Payments are direct from customer to the business. No go-between is taking a bit off […]

How A Little Bot Energizes your Business Growth

Chatbots are not a new business phenomenon, they’ve been around for years. You know, that screen which pops up when you go to a website that asks if you want to “chat or have a question.” As a consumer, I love using them for interactions, like where is my stuff, because I get instant answers. […]

The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small business simple ways to jump-start the sales process. It’s never been easier to assemble a webinar and continue to use it to grow your business. […]

How To Defend Your Cookie Jar from Thieving Hands

A friend of mine works for a small business which contracted with another small company to handle the bookkeeping.  The bookkeeping service embezzled money and fled, leaving my friend to pick up the pieces for her employer. A painful experience for both her and her employer. A 2016 insurance survey indicated 80% of embezzlement cases […]

How To Speak and Send Your Email Hands Free

Isn’t it amazing you can now speak to your device just like the characters on Star Trek? Not quite in the same way but close.  AI and smartphones now allow you to voice emails instead of typing them and make your grocery list hands free. This technology allows you to spend more time in your […]