Tag Archives: Kris Keppeler

Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a CTA (call to action) and not a very good one. A CTA is a request for engagement on a website or click-through on a landing […]

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]

Small Business Meets the #MeToo Issue; It can Happen to You

The current Federal law protects employees from harassment, sexual or otherwise. This law applies to companies with 15 or more employees. Small businesses with less than 15 employees cannot afford to ignore harassment either. It’s costly to the budget and morale. The #MeToo movement and recent scandals focus a spotlight on harassment, and it’s implications […]

How to Heighten Your Video Marketing Results Every Time

First things first, do you have a business goal for your videos? Videos take time and effort so don’t waste it on meandering content. Will you use videos to demonstrate your products, tell your company success stories, or explain your services? Establish your brand standard at the outset with colors, and logo and maintain it. […]

A New Way to Slay the Digital Marketing Dragon, Podcasting

Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business Needs to be Podcasting. Your product or service related podcast is delivered automatically via subscription to the listener. Most listeners subscribe, not just listen randomly. […]

Power Shopping for Business Intelligence Software When You’re a Small Business

Even if your business is small, your company produces mounds of data about your sales, your marketing campaigns, and numerous other facets of your business. How do you choose the best business intelligence program to help you analyze all that data? It’s advisable to focus on three things, https://blog.capterra.com/what-business-intelligence-features-does-your-small-business-need. The dashboard, your KPI’s, and ad […]