Mobile-Friendliness Now a Factor in Google Search Results

Google now factors the mobile-friendliness of a website into its page rank.

Beginning April 21, the search giant updated its algorithm to take into account how well websites render on mobile devices, in every language. Sites that have functioning responsive design will rank higher.

If you haven’t already updated your website to responsive design, now is the time to talk to your IT professional. If you’re unsure of your status, run your URL through Google’s Mobile-Friendly Test.

Responsive design gives websites the capability to adapt to screen size. As the world increasingly views the web on mobile devices, responsiveness has become a must. Google’s update is intended to help users locate sites that will be easy to navigate on any screen.

By Prasana William

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