Category Mobile

Discover Ways to Grab the Ear of Gen Z Consumers

Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]

Will Your Business Benefit from Accepting Cryptocurrency?

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. One advantage of this new currency includes lower transaction fees. Payments are direct from customer to the business. No go-between is taking a bit off […]

How To Speak and Send Your Email Hands Free

Isn’t it amazing you can now speak to your device just like the characters on Star Trek? Not quite in the same way but close.  AI and smartphones now allow you to voice emails instead of typing them and make your grocery list hands free. This technology allows you to spend more time in your […]

Taking the Chaos Out of Digital Disruption

Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the inevitable but not for long. Technology advances at an ever-increasing rate and any business, large or small, risks catastrophe by ignoring the ramifications. Small to […]

Remote Workers Give Your Company A Boost

Your marketing manager requests a more flexible schedule and mentions telecommuting four days a week. Otherwise, she’s going to need a three-week vacation right now in the middle of trade show season. Ten years ago, this request would have seemed ludicrous. But now close to 50% of the workforce telecommutes on a regular basis. And […]

Cyber Security Runs with You

Your sales call completed, you have a few minutes to spare.  You remember that account transfer you needed to make today and recall you left your laptop at the office. As you check your phone, you make a note to consider mobile banking. Is it safe? How secure can a device you hold in your […]