AOL and Yahoo may remind you of the 90s internet rather than 2017, but they still have more than a billion users.
This month, Verizon announced it would be combining the two legacy brands, along with several other owned properties, into a new umbrella brand named Oath. The original brand names will stay in place, but the users will be consolidated to one overarching platform.
Oath will most likely be used primarily as an ad-selling platform, attracting users through various kinds of content. It remains to be seen whether Verizon will be able to turn Oath into something new, or will simply use it to monetize a dwindling, but still quite large, user base.
By Sharon Campbell