How Small Business and the Gig Economy Help Each Other Prosper

Do you need expert help with a specific project for your business? Maybe you have a position that is part-time that you need to fill immediately. The gig economy rides to the rescue.

The gig economy consists of freelancers hiring out their skills on a per-job or per-project basis. Estimates place over 30% of American workers now freelancing. And freelancing is growing with sites such as, and making it easy to hire freelancers with the specific skills you require.

How do you know the freelancer is competent? Most sites show ratings and reviews for freelancers. Many also allow you to invite freelancers with the credentials you prefer to bid on your project.

A few things help find the right freelancer and conclude your project successfully. The project should list the specific requirements, well-defined tasks, and a completion deadline. Don’t choose low-ball bids, but hire based on past well-reviewed work.

Besides being able to hire an expert for an important project, the gig economy gives the ability to test drive a worker. Some freelancers want to remain “free,” but others may entertain employment.

Freelancers are contract workers, so know of the legal issues surrounding contract workers in your state. In general, you cannot set hours for contractors; otherwise, they’re considered employees. For extra protection, your business should carry general liability insurance.

The gig economy gives your business access to expertise that you only need sporadically. Or quick access to a worker to keep your business moving along. A good thing for the freelancer and your business.


Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.

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