Category Small Business Services

An Update on Facing the H-1B Gamble

April 1 is April Fool’s Day. For businesses seeking to hire specialty talent from other parts of the world, it’s tossing your hat in the ring for an H-1B Visa day. The lottery for H-1B visas opens the first business day of April. Some small businesses see an effect of President’s Trump changes to this […]

Discovering the Prime Social Media Sites for Your Small Business

There isn’t a “best” social media site for small business. Every small business has a unique customer base. The perfect social media site for your small business is the one your customers prefer. The trick is finding the social sites your customers prefer and connecting with them to generate business.  Here are the top social […]

Consider This Before You Shut Down Your Facebook Business Page

My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As a tiny business, I’m on the fence about paying for ads. As a customer, there are advantages to Facebook. I recently easily connected with two […]

Experts Reveal an Amusing Fact, a Smidge of Fun Cooks Up a Productive Workplace

You’ve noticed your employees call in sick more frequently. You overhead your accounting manager say her job is so dull she’s thinking of finding a new one. Think about injecting a bit of frolic into your workplace. Business is supposed to be serious stuff, but too much sobriety harms your workplace and decreases productivity. Here’s […]

Discover Ways to Grab the Ear of Gen Z Consumers

Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]

Will Your Business Benefit from Accepting Cryptocurrency?

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. One advantage of this new currency includes lower transaction fees. Payments are direct from customer to the business. No go-between is taking a bit off […]