Category Small Business Services

Now Is An Excellent Time of Year to Replace the Slothful Business Laptop

If your employees complain about their laptops having frozen keys and the processing time of a sloth or they bring their laptops to the office white elephant gift exchange, it’s time. The time of year for budgeting for or gifting new laptops. You need to be specific in your requirements; otherwise, the new laptops will […]

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]

How to Heighten Your Video Marketing Results Every Time

First things first, do you have a business goal for your videos? Videos take time and effort so don’t waste it on meandering content. Will you use videos to demonstrate your products, tell your company success stories, or explain your services? Establish your brand standard at the outset with colors, and logo and maintain it. […]

A New Way to Slay the Digital Marketing Dragon, Podcasting

Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business Needs to be Podcasting. Your product or service related podcast is delivered automatically via subscription to the listener. Most listeners subscribe, not just listen randomly. […]

Power Shopping for Business Intelligence Software When You’re a Small Business

Even if your business is small, your company produces mounds of data about your sales, your marketing campaigns, and numerous other facets of your business. How do you choose the best business intelligence program to help you analyze all that data? It’s advisable to focus on three things, https://blog.capterra.com/what-business-intelligence-features-does-your-small-business-need. The dashboard, your KPI’s, and ad […]

What to do When Your Aging Network Needs a Cane

If your WAN (wide area network) experiences frequent downtime and congestion, there’s a new kid on the block. SD-WAN or software-defined networking in a WAN increases your business efficiency and lowers costs. How does it make that happen? Software and the cloud. The software allows multiple connections, so wireless, broadband and special types work together. […]