Are shoppers finding your business during the holidays? Once they purchase, do they return? Retaining customers is vital for small to medium companies, but over ten percent have no strategy.
Is there technology to make it easy to attract and keep customers? Google introduced new tools this year. You can add a small business attribute in Search and Google Maps to lead customers to you.
If your business uses Merchant Center Next, you can use AI-powered tools in Product Studio to feature your product uniquely for the holidays. You don’t have to be a marketing genius, as Product Studio can share ideas.
Don’t forget to ask for Google reviews from your current customers. Shoppers like to buy from businesses with reviews. Add your promotions to Merchant Center and check your settings so they show up in the best place.
Let’s look at the best tools to reach and retain your customers. Do you need to upgrade your marketing? Consider HubSpot Marketing Hub as an excellent overall choice, Get Response as the perfect choice for small businesses, and InfusionSoft by Keap for dipping your toe into marketing.
Do you need to find a better CRM (Customer Resource Management) to enhance customer service and track your customers? HubSpot CRM is not complicated. If you are looking for something basic, check out Freshsales. The most recommended for small businesses is Apptivo.
Author: Kris Keppeler is a writer who finds technology fascinating and loves humor. She writes on Medium.com, and for Women of Wisdom. An award-winning podcast producer who enjoys telling funny stories. Follow her on X (formerly Twitter) @KrisNarrates or on LinkedIn.
Small Business Solutions 