Category Software

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]

A New Way to Slay the Digital Marketing Dragon, Podcasting

Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business Needs to be Podcasting. Your product or service related podcast is delivered automatically via subscription to the listener. Most listeners subscribe, not just listen randomly. […]

Power Shopping for Business Intelligence Software When You’re a Small Business

Even if your business is small, your company produces mounds of data about your sales, your marketing campaigns, and numerous other facets of your business. How do you choose the best business intelligence program to help you analyze all that data? It’s advisable to focus on three things, https://blog.capterra.com/what-business-intelligence-features-does-your-small-business-need. The dashboard, your KPI’s, and ad […]

What to do When Your Aging Network Needs a Cane

If your WAN (wide area network) experiences frequent downtime and congestion, there’s a new kid on the block. SD-WAN or software-defined networking in a WAN increases your business efficiency and lowers costs. How does it make that happen? Software and the cloud. The software allows multiple connections, so wireless, broadband and special types work together. […]

How A Little Bot Energizes your Business Growth

Chatbots are not a new business phenomenon, they’ve been around for years. You know, that screen which pops up when you go to a website that asks if you want to “chat or have a question.” As a consumer, I love using them for interactions, like where is my stuff, because I get instant answers. […]

How To Speak and Send Your Email Hands Free

Isn’t it amazing you can now speak to your device just like the characters on Star Trek? Not quite in the same way but close.  AI and smartphones now allow you to voice emails instead of typing them and make your grocery list hands free. This technology allows you to spend more time in your […]