Do you know where your customers are and if they’re happy? Retaining customers is one of the best ways to grow a business. How can you keep customers?
CRM, or customer relationship management software, helps your business retain customers. It keeps all your customer information in one place and enables you to communicate with them. You can send personalized messages to your customers, which is a big plus for retention.
They’re expensive and technical, right? No, there are affordable CRMs that work perfectly for small to medium businesses without lots of technical help. Let’s run down some of the best so you can find the perfect fit for your business.
Capsule CRM has a free version if you’re a two-person business. But you can upgrade to more robust versions if it works and you want to expand. The free version includes Google and Microsoft 365 single sign-on functionality.
Do you need something that helps with sales and marketing, too? Pipedrive CRM provides that. If you have a small to micro-business that needs CRM and sales and marketing help, try Bigin by Zoho CRM.
Salesforce Starter Suite may be a good choice if your business is growing. Are you a project-based business? Consider Monday Sales CRM.
Would you like an extensive CRM with extra features for a small business? Vtiger offers contact management with automatic lead routing, integrated marketing campaigns, inventory management, project management, sales tracking, deal tracking, and more. It incorporates more of your business processes at a reasonable cost.
Author: Kris Keppeler is a writer who finds technology fascinating and loves humor. She writes on Medium.com. She is also an award-winning podcast producer who enjoys telling funny stories. Follow her on X (formerly Twitter) @KrisNarrates or on LinkedIn.
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