Tag Archives: marketing

Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a CTA (call to action) and not a very good one. A CTA is a request for engagement on a website or click-through on a landing […]

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]

How to Heighten Your Video Marketing Results Every Time

First things first, do you have a business goal for your videos? Videos take time and effort so don’t waste it on meandering content. Will you use videos to demonstrate your products, tell your company success stories, or explain your services? Establish your brand standard at the outset with colors, and logo and maintain it. […]

A New Way to Slay the Digital Marketing Dragon, Podcasting

Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business Needs to be Podcasting. Your product or service related podcast is delivered automatically via subscription to the listener. Most listeners subscribe, not just listen randomly. […]

Discovering the Prime Social Media Sites for Your Small Business

There isn’t a “best” social media site for small business. Every small business has a unique customer base. The perfect social media site for your small business is the one your customers prefer. The trick is finding the social sites your customers prefer and connecting with them to generate business.  Here are the top social […]

Consider This Before You Shut Down Your Facebook Business Page

My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As a tiny business, I’m on the fence about paying for ads. As a customer, there are advantages to Facebook. I recently easily connected with two […]