Tag Archives: marketing

Expanding Your Revenue Streams to Crush Economic Kinks

The recent gyrations in the stock market brought to mind the repercussions suffered during the end of the last bull market in 2007. All good things must come to an end including long-running bull markets. Is your business ready for an economic downturn? Economists are usually behind the curve on calling recessions. Their call is […]

Guiding Your Bold Crossing of the Marketing Channels

Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys indicate close to 50% of consumers check for a well-appointed website before considering a purchase.  The majority prefer to read online reviews. Your customers are […]

Pitching Your Business in a Social Way

Twitter, Facebook, Instagram, or Pinterest, which one to choose? So many choices and so little time.  It’s a nightmare. Your advertising budget is small, and you need a first-rate ROI. Do you know where your customers are socializing? Head on over to two of the platforms where your customers hang out and dip in your […]

Artificial Intelligence Is Not Just for Big Business

Your marketing manager schedules a meeting with you to talk about using AI in his marketing plan. You’re not sure how the Terminator can bump your marketing up a notch. But you’re willing to listen. AI or artificial intelligence is a misnomer in this case. Your marketing guy isn’t talking about machines that walk and […]

Personalized Marketing Elicits Emails to be Opened

The Honorable Esquire Robert Doe just send an email for the 5th time in a row to you.  His client died with millions in the bank, and he’s desperate to give you some of those millions. Robert may use your first name in the email, but it’s not personalized marketing. It’s just spam. Sending out […]

How to Snag Your Mobile Customers

Is your business ready for zigzagging?  Welcome to the novel term for how consumers find and buy products and services.  Your potential customers meander through devices and platforms to make a purchase. It’s a sure bet, many of those customers are on a smartphone. If your business is not mobile friendly, those customers will zig […]

Make A Video Boost Your Sales

Your marketing director asks to expand her budget to hire a film crew. Since your company is a specialty food retailer, you wonder if your marketing director has gone a little mad. She’s not crazy just utilizing another tool in her marketing arsenal. The video is one of the most popular types of content across […]