Tag Archives: marketing

Exploit Big Data Like the Best of the Fortune 500

Big data is a trendy topic in the business world today. It didn’t spring forth from nothingness in the early 2000’s, though. Processing large amounts of data for business purposes is centuries old, going back to clay tablets. Today, instead of 20 scribes and dozens of amphorae, we have technologies which give us a deluge […]

How To Bring Substance to Your Business Planning

One of my favorite quotes dealing with planning is an African proverb, “for tomorrow belongs to the people who prepare for it today.” Is your business planning for tomorrow? If you’re not sure, try a SWOT. SWOT stands for Strengths, Weaknesses, Opportunities, and Threats. It’s an analysis to prepare your small to medium business for […]

Why You Need to Pay Attention to GDPR

Yes, another acronym we need to understand. GDPR stands for General Data Protection Regulation. Enforcement is coming to the EU in May 2018. The most significant update of data regulation in the EU in 20 years. But, it only applies to the EU, right? Not exactly. If your business collects personal data or preferences from […]

Guide Your Team in the Right Direction

Cynthia in A/P and I had a great relationship.  Until tax time arrived and 1099’s needed to be sent out. Cynthia gave me paperwork requests which didn’t make sense and caused me hours of busy work. Our team leader, the accounting manager, had no expectations and no documentation requirements for the 1099 process. After the […]

Win Business by Bringing Value to Your Customer

My cell phone broke, in the middle of my gym workout. Inconvenient but it shortened my workout as I count faster than the stopwatch on my phone. I walked into the store the next day, showed them my old phone’s problem and the rep sent me to the battery store. The battery store took one […]

Expanding Your Revenue Streams to Crush Economic Kinks

The recent gyrations in the stock market brought to mind the repercussions suffered during the end of the last bull market in 2007. All good things must come to an end including long-running bull markets. Is your business ready for an economic downturn? Economists are usually behind the curve on calling recessions. Their call is […]

Guiding Your Bold Crossing of the Marketing Channels

Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys indicate close to 50% of consumers check for a well-appointed website before considering a purchase.  The majority prefer to read online reviews. Your customers are […]