Tag Archives: marketing

How to Snag Your Mobile Customers

Is your business ready for zigzagging?  Welcome to the novel term for how consumers find and buy products and services.  Your potential customers meander through devices and platforms to make a purchase. It’s a sure bet, many of those customers are on a smartphone. If your business is not mobile friendly, those customers will zig […]

Make A Video Boost Your Sales

Your marketing director asks to expand her budget to hire a film crew. Since your company is a specialty food retailer, you wonder if your marketing director has gone a little mad. She’s not crazy just utilizing another tool in her marketing arsenal. The video is one of the most popular types of content across […]

Attract Money to Fund Your Amazing Product

Your company’s product launch gives you nightmares about presenting to VC’s with long sharp teeth. Weak pitch results in a painful bite and no financing to bring your baby to market. Your business development department waffles on the projected sales estimates. Your engineers argue about the final design. There must be a better way to […]

Google Begins Behavioral Targeting

by Mielle Sullivan, Janus Networks Google announced last week that its Adsense system would begin using behavioral targeting to determine which ads it displays to users. What exactly is behavioral targeting? Primarily it is gathering information about the types of sites a user visits to place that user into interest and demographic categories. But it […]