First things first, do you have a business goal for your videos? Videos take time and effort so don’t waste it on meandering content. Will you use videos to demonstrate your products, tell your company success stories, or explain your services?
Establish your brand standard at the outset with colors, and logo and maintain it. Include a call to action at the end of each video, even if it’s a simple request like visiting our website (with a link). Record and produce with quality sound. A video featuring hissing and thumps won’t enhance your reputation.
Produce a video which relates without sound. A good majority of people view in silence, especially on Facebook. Services such as Headliner transcribe your video if you want readability, too.
Produce valuable content using language everyone can understand. Ask customers for content suggestions. Maybe they’re having trouble calibrating your newest equipment, and a video is a perfect way to fix that.
Hire a pro if you’re producing poor quality videos or don’t know where to begin. With lots of companies producing videos, a quality story is a must. A pro knows how to make your company story into a video that attracts an audience.
Don’t limit your video to Youtube; it’s a crowded space. Embed in your website, and spread it around on your social media. That includes Facebook and Instagram.
Slickness is not a virtue in video anymore, and it’s a turnoff. Producing valuable content with a story behind it wins the day in video marketing.
Author: Kris Keppeler, writer for Crossing Genres on Medium.com, and Does This Happen to You? on Channillo. Award winning podcast producer. Follow her @KrisKKAria on Twitter or on LinkedIn.
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