We haven’t talked about marketing for a bit. Considering business is heating up and experiencing supply chain challenges, now is a good time. What technology can bring burn to your business marketing?
According to a recent report from Zenith, a person now watches 100 minutes of online video daily. Those numbers make a good case for using video marketing for your business. Camera shy?
Not an issue. The videos showcase your business and how you serve customers. They don’t have to be live shots.
They can be slideshow videos or live shots of your products or work areas. You can hire a professional or do it yourself with the camera on your phone. Apps such as Spark Video or Lightworks make it easy to edit and publish.
If you’re using live chat for support or sales, incorporate it into your marketing strategy. Design a live chat triggered by a promo on your blog or activate a marketing message when a prospect visits your website or an app. Your business can gather leads and new customers any time of the day.
Is your business showing up in all the most relevant listings so customers can find you? Is the online information for your business accurate? There’s a tool for that.
It’s called Local Listing Management software or location data management. This software ensures your business information is up to date and accurate everywhere a customer may interact and may boost your business validity. A few highly rated names in this category are Yext and Semrush.
Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on Medium.com and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.
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