How Data Science tools give your small business, big biz insights without busting your budget

Data science sounds like a group of people in white coats pouring over numerical charts. Not something useful to a small business. Did you know data science can grow revenue, reduce costs, discover new products, and improve customer service?

That sounds like something any business needs. There are tools within your reach to make it happen. If your sales and marketing center is your website, Google Analytics is one of the top choices to analyze your data.

Google Suite allows you to sync all your accounts, including AdWords and Search Console. Find all relevant information, like traffic and keyword rankings, in one place. Want to dive deep into your website traffic and how the user interacts?

Head on over to Crazy Egg. Its website optimization gives you this information. Then you can use it to improve your site and reach more customers.

Want to expand beyond your website statistics and improve your marketing? Targeting SaaS products and marketing teams, Kissmetrics helps locate and convert more probable clients into customers.

Have employees who love analyzing the business data to move your business forward but have no programming experience? Tableau can find data in relational databases, spreadsheets, and the like and make interactive dashboards. It analyzes the data for you, too.

Do you have the data for your business but want a broader perspective? Alteryx delivers data mining and analytics. In addition, it will integrate your data with public information, giving you a step up in business decisions.

Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.

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