Category Data Visualization

Enhance Your Response to Fluctuating Business Conditions by Exploiting Augmented Analytics

Are you struggling to stay on top of what’s happening in your business? Timeliness and business data remain difficult to align. But technology is changing that dilemma. Augmented analytics is not new. It’s more accessible than ever to smaller businesses as a significant addition to business intelligence software. What does it do? Augmented analytics uses […]

Take Out The Trash: Keeping Lousy Data from Fouling Your Business Decisions

Remember that saying “garbage in, garbage out”? It’s still relevant in our super-connected, digital world. If lousy data enters your business systems, any corresponding reports and analysis utilizing that data are worthless. Lousy data leads to erroneous business intelligence and poor business decisions. These can kill a small business quicker than a big one. So, […]

How to Keep a Jump Ahead of the Business Cycle

I used to work for a live entertainment agency owned by an energetic little old lady. I worked in sales/customer service and also performed comic roasting and celebrity impersonation. Business was buzzing along in 2006. In early 2007, the owner told me her business reports showed a slowing. She didn’t know if she would need […]

Exploit Big Data Like the Best of the Fortune 500

Big data is a trendy topic in the business world today. It didn’t spring forth from nothingness in the early 2000’s, though. Processing large amounts of data for business purposes is centuries old, going back to clay tablets. Today, instead of 20 scribes and dozens of amphorae, we have technologies which give us a deluge […]

Guiding Your Bold Crossing of the Marketing Channels

Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys indicate close to 50% of consumers check for a well-appointed website before considering a purchase.  The majority prefer to read online reviews. Your customers are […]

Artificial Intelligence Is Not Just for Big Business

Your marketing manager schedules a meeting with you to talk about using AI in his marketing plan. You’re not sure how the Terminator can bump your marketing up a notch. But you’re willing to listen. AI or artificial intelligence is a misnomer in this case. Your marketing guy isn’t talking about machines that walk and […]

Personalized Marketing Elicits Emails to be Opened

The Honorable Esquire Robert Doe just send an email for the 5th time in a row to you.  His client died with millions in the bank, and he’s desperate to give you some of those millions. Robert may use your first name in the email, but it’s not personalized marketing. It’s just spam. Sending out […]