Category Data Visualization

Guiding Your Bold Crossing of the Marketing Channels

Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys indicate close to 50% of consumers check for a well-appointed website before considering a purchase.  The majority prefer to read online reviews. Your customers are […]

Artificial Intelligence Is Not Just for Big Business

Your marketing manager schedules a meeting with you to talk about using AI in his marketing plan. You’re not sure how the Terminator can bump your marketing up a notch. But you’re willing to listen. AI or artificial intelligence is a misnomer in this case. Your marketing guy isn’t talking about machines that walk and […]

Personalized Marketing Elicits Emails to be Opened

The Honorable Esquire Robert Doe just send an email for the 5th time in a row to you.  His client died with millions in the bank, and he’s desperate to give you some of those millions. Robert may use your first name in the email, but it’s not personalized marketing. It’s just spam. Sending out […]

Embrace an App and Amplify your Business

Roy tells you he’s retiring as his doctor insists he slow down. Panic ensues. Roy runs the administrative side of your business. Your organization purrs along with Roy in the driver’s seat. No one can replace Roy. How will your business survive? Your teams rely on Roy to facilitate communication and meetings. Technology provides communication […]

IoT is not an Iota, it’s a Big Help for your Business

You and your business partner attend a free business technology seminar offered by an IT expert. The expert says IoT is fantastic and every business needs to take advantage. You and your partner look at each other and wonder what the heck an IoT is. We live in a world filled with acronyms for almost […]

Benefits of Flying Your Company to a Cloud

Your IT manager requires another employee and two new servers in the budget for next year. Your company grew by 20% this year, and your IT department scrambles every day to keep up. Your sales department complains about the software downtime caused by a server malfunction. Customer service sat at their desks twiddling their thumbs […]

Improve the Impact of Data Visualization with Color

Your business intelligence software should be gathering the data you need your company’s progress, but how do you use that data to tell your success story to investors, executives, and potential clients? Data visualization is key to showing, not telling, your company’s story, but no matter what type of chart you use it is a […]