How these four digital tools can power up your business marketing efforts without slaying your budget

Want to know a good thing about technology? Your small to medium business no longer needs a colossal marketing budget or a high-powered marketing department to reach your customers. Digital marketing tools allow you to connect with customers at a minimal cost.

What do I mean by minimal cost? Some tools are free. Email marketing remains an effective way to reach and retain customers.

The basic Mailchimp account is free if you have less than 2000 subscribers. There are many extra goodies to boost your email marketing efforts. Form and landing page builders and CRM tools are a few, and paid plans begin at $11 per month.

Are you looking to manage all your social media, including marketing, with one free or minimal-cost tool? Agorapulse offers a free plan. Features include an inbox showing all your social platform’s messages and a content scheduler.

A social content scheduler saves time and allows you to market your message to different audiences at the best times. Schedulers make managing your business’ social content so much easier.

Do you need a better keyword finder and other SEO tools? Mangools does it all for you in one place. It’s not free, but the basic plan isn’t expensive.

If you have a WordPress or eCommerce website you need to optimize for SEO, try Yoast. There’s a free version. Yoast improves your SEO by analyzing and suggesting changes to improve your site ranking.

You can make changes while working on your content. Yoast will tell you the effect of your changes. It makes SEO easier to understand and use.

Author: Kris Keppeler is a writer who finds technology fascinating and loves humor. She writes on, and for Women of Wisdom. An award-winning podcast producer who enjoys telling funny stories. Follow her on Twitter @KrisNarrates or on LinkedIn.

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