How these four digital tools can power up your business marketing efforts without slaying your budget

Want to know a good thing about technology? Your small to medium business no longer needs a colossal marketing budget or a high-powered marketing department to reach your customers. Digital … Continue reading How these four digital tools can power up your business marketing efforts without slaying your budget

How Social Media and Customer Service Once Saved a Business

I’m winging my way to Orlando soon and needed to locate transport from the airport to my hotel. Being averse to taxis or Uber, that leaves car services or shuttles. … Continue reading How Social Media and Customer Service Once Saved a Business

Discovering the Prime Social Media Sites for Your Small Business

There isn’t a “best” social media site for small business. Every small business has a unique customer base. The perfect social media site for your small business is the one … Continue reading Discovering the Prime Social Media Sites for Your Small Business

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty … Continue reading How a Little Influence Can Increase Sales

Ways to Strengthen Your Customer Service Muscle

I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant … Continue reading Ways to Strengthen Your Customer Service Muscle