If paying attention to SEO—Search Engine Optimization—has paid off for your business, you may need to learn some new terms. GEO stands for generative engine optimization, and AEO means answer engine optimization. Both reflect AI’s growing influence on how people find your business. Simply ranking high in SEO via keyword use doesn’t cut it anymore.
Even as your customers shift toward using AI search, they may not always trust its results. I find AI works well for technical answers but may not be as reliable for non-technical queries. But today, instead of browsing, customers increasingly seek direct answers and recommendations using AI.
Customers are now encouraged to ask AI detailed questions for the best answers. Instead of just keywords like “the closest gym,” they request specifics, such as “the closest gym that offers yoga classes.”
To take advantage of these shifts, you need to optimize for both SEO and GEO/AEO to remain visible. While SEO brings traffic to your website, GEO gains you mentions in answers. Maintaining a fully fleshed-out Google Business profile is still essential for local business visibility.
In addition, a fast, mobile-friendly website is required. Adding schema markup to your website further improves your visibility. Make sure your business logo, products, and services are consistent across the web.
Adding FAQs and answers to your website or content attracts GEO. Detailed and clear service descriptions, product descriptions, and specialties are a must. Don’t forget to include any excellent reviews and social proof.
Author: Kris Keppeler, a curious writer who finds technology fascinating. Follow her on X (Twitter) @KrisNarrates, on Medium.com @kriskeppeler, and on LinkedIn.
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