10 of the Best Apps to Automate Your Small Business Marketing and Not Throw Money Down the Drain

Limited funds and time crimping your small business marketing? There are numerous excellent choices to automate your marketing without bankrupting your biz. You’re short on time and money, so how do you find the right option quickly?

Try out the free version of a solution that targets your marketing weakness. Mailchimp offers a free all-in-one marketing solution, including marketing CRM and basic templates to get your feet wet. Prefer open source. Try Mautic and open a free hosted account.

Hatchbuck offers a marketing automation and CRM app designed for small business. No free trial but monthly subscription plans available.

Are you seeking a more comprehensive marketing platform, including lead generation? Investigate Act-On or Spark by Marketo. Act-On only charges for your active contacts. Spark by Marketo offers many features utilized by large companies scaled for a small business.

Need marketing and sales automation? Infusionsoft by Keap remains highly rated. This platform includes CRM, sales, and marketing automation, and they offer a free trial.

Does your business utilize messaging as one of your most successful marketing strategies? Look no further than TextMagic or DialMyCalls to get your marketing message out in bulk. Both offer free trials.

Are you a B2C desperate for marketing help? eSputnik or Autopilot offers an automated solution tailored for your small B2C. Autopilot offers a free trial and eSputnik provides a low price point subscription rate for starters.

Don’t see something which tickles your fancy? Plug your requirements into review sites such as TrustPilot, Capterra, G2, or Getapp. You can filter out unhelpful features to find the best alternatives for your company.


Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on Medium.com and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.

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