Is an app integral to your business? Are you still wrestling with the idea of a business app? You will want to take a look at the newest app variety picking up steam in the business world.
A PWA or progressive web app. What is it? It’s a rabbit compared to the turtle a native app can be.
The PWA bypasses an app store and runs in the desktop browser and smartphone browser. Perfectly useable by customers with older phones or those who don’t want a ton of apps on their phone. Your app gains market reach.
Big businesses utilizing these apps include Twitter and Forbes. PWA’s are less expensive than a native app as they run on all browsers, which reduces design expense. What else makes these apps attractive?
Speed. They load lightning fast. And customers these days are used to getting what they need fast.
And it gets better as Google indexes them. They’re easily linked and shared with others. PWA’s can be used “offline.” They take up almost no memory on your customer’s smartphone.
They’re reasonably secure and update automatically. So, what’s not to like? Well, ongoing Apple support is dicey. PWA’s don’t handle loyalty programs/unique content well, and they suck up battery life.
If loyalty programs and unique content are vital to your business, PWAs are not the best choice. Discuss the pros and cons with your app developer and marketing to find the best app fit for your business and customers.
Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on Medium.com and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.
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