Tag Archives: Web

Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a CTA (call to action) and not a very good one. A CTA is a request for engagement on a website or click-through on a landing […]

What to do When Your Aging Network Needs a Cane

If your WAN (wide area network) experiences frequent downtime and congestion, there’s a new kid on the block. SD-WAN or software-defined networking in a WAN increases your business efficiency and lowers costs. How does it make that happen? Software and the cloud. The software allows multiple connections, so wireless, broadband and special types work together. […]

Will Your Business Benefit from Accepting Cryptocurrency?

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. One advantage of this new currency includes lower transaction fees. Payments are direct from customer to the business. No go-between is taking a bit off […]

The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small business simple ways to jump-start the sales process. It’s never been easier to assemble a webinar and continue to use it to grow your business. […]

Taking the Chaos Out of Digital Disruption

Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the inevitable but not for long. Technology advances at an ever-increasing rate and any business, large or small, risks catastrophe by ignoring the ramifications. Small to […]

How to Keep a Jump Ahead of the Business Cycle

I used to work for a live entertainment agency owned by an energetic little old lady. I worked in sales/customer service and also performed comic roasting and celebrity impersonation. Business was buzzing along in 2006. In early 2007, the owner told me her business reports showed a slowing. She didn’t know if she would need […]

Ways to Strengthen Your Customer Service Muscle

I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant delivering outstanding customer service to requisitioners. I discovered being helpful garnered loyal customers whether it’s a writer or an engineer who needs a specialized tool […]