Email remains an effective way to stay in touch with current and past customers. But what is the best email marketing system for your business? There are several to choose from so let’s narrow down the best for your business.
All these options had multiple excellent reviews and recommendations by more than one site. I believe verifications from multiple sources are best. Over twenty years of conducting products and services sourcing as a purchasing professional taught me that.
MailChimp is a cloud-based email marketing solution designed for small businesses. There is a free version and a free trial offered. It’s deployable on iPhone/iPad and Android.
The main features include drip campaigns, landing pages/web forms, mobile-optimized emails, subscriber management, auto-responders, customer surveys, and template management. Elements of CRM, email tracking, marketing automation, and social media management included.
HubSpot Marketing is cloud-based only, with no iPhone or Android deployment. A free version and free trial offered. HubSpot Marketing offers the same main features like MailChimp and elements of lead generation and social media marketing.
Constant Contact is cloud-based with no free version but a free trial offered. It’s deployable on iPhone/iPad and Android. Constant Contact’s main features are comparable with HubSpot and MailChimp and elements of event marketing, social media marketing, and tracking.
Marketing 360 is cloud-based with a free version and free trial with no iPhone/iPad or Android deployment. Marketing 360 offers all the main expected features except customer surveys. This software provides unique elements for specific businesses such as auto dealers, barbershops, carpet cleaning, chiropractic, law, and pet sitting.
Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on Medium.com and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.
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