The Secret Ingredient in the Best Technology for Small Business

I once spent hours pulling together three reports to generate one critical supply chain report for management. Why? A consultant convinced the business an ERP system they tweaked could handle the workload.

The system generated one nightmare after another for users. Horror stories like these give small businesses pause in embracing technology. There’s no reason to fear if your business identifies and correctly implements the best technology.

Helpful technology is more affordable than ever and a good deal simpler to implement than you imagine. Where’s a small business to begin? Start with your customers.

Customers usually return and refer to friends if their experience with your business is good. That often includes easy to order and easy to pay. Technology such as payment processors and a reliable e-commerce solution facilitate uncomplicated transactions.

Who doesn’t need new customers? Excellent marketing automation tools abound for a reasonable cost and good ROI. Your business will save time and more likely reach customers interested in your products or services.

You also want to stay connected with your current customers. Keeping them happy is one of the simplest ways to grow your business. CRM, or customer relationship management software, automates customer connection tasks, and many solutions exist designed for a small business.

Don’t forget about security. Cybercriminals target small businesses often because of a lack of security around their systems. Technology is essential to securing your network and business systems. Tools exist to keep your business safe from attack.

Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.

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