Quick Review of Four CRM’s for Small Business More Tempting than a Cinnabon

Let’s be honest. Cinnamon rolls are delicious. More revenue edges out big cinnamon rolls as a top of mind goal for a small business, though.

Keeping revenue rolling in is difficult if you can’t keep track of and communicate with your customers. Customer Relationship Management software or CRM helps you manage your current customer relationships and find possible new customers. Let’s compare four CRM solutions for small businesses that appear on several “best of” lists.

Zoho CRM, a web-based CRM, is one of Zoho’s many solutions that’s great for a small business in pricing and features. Their solution includes email marketing, lead generation, quotes and proposals, customer analytics, contact management, sales force automation, sales forecasting, and other features.

Hubspot CRM is a perfect fit if your business uses its social media or marketing automation tools. Their primary CRM tool is free, and you can expand it with paid upgrade options. Its top features include tracking emails, calls, and meetings, automatically log and update sales activity, and email marketing.

Salesforce is one of the best known and most significant players in the CRM market. They offer a particular version of their Salesforce software, Salesforce Essentials, for small businesses. It’s web-based and features email, call, and meeting tracking along with automated customer record update.

Apptivo CRM’s modest pricing and customization options recommend it for small to medium-sized businesses. Features include 40 plus apps to choose from and customize according to your business requirements during set up. You can set up a custom automated workflow for each app, too.

Author: Kris Keppeler, a writer who finds technology fascinating and loves humor. She writes for Crossing Genres on Medium.com and Does This Happen to You? on Channillo. Award-winning podcast producer who enjoys telling stories. Follow her @KrisKKAria on Twitter or on LinkedIn.

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