How to balance the threats social media poses for your business against the positive effects

Due to security concerns, the federal government, state governments, and some universities are banning the popular social app TikTok from their devices. Your business may not be concerned about industrial espionage, but social media can pose a threat. What can you do about it?

You can choose not to use it. Good luck trying to ban your employees’ use. Universities are dealing with a backlash from their students about the TikTok ban.

Your business marketing campaigns may suffer, and you can’t track trends well. Not using social media for your business mutes your business story and news. How do you balance the threat against the positive effects?

Keeping business and personal devices separated is recommended if your business stipulates tight security. A mobile management system will ensure devices remain safely separated and monitor applications. Are your employees using their devices for business?

In this case, you should have an acceptable use policy. The policy must outline appropriate uses for corporate and personal devices, including social media. It must be enforceable and written in an easy-to-understand style.

Consider keeping devices used for social media separated from your primary network. You can specify that a few devices only be used for social media. Another option is outsourcing your social media.

Keep an eye on all your business social media channels to reduce spoofing. Set up multi-factor authentication (MFA) for all your social media accounts so a bad actor can’t access them. Any employee handling your social media accounts needs additional email protection to reduce phishing attacks.

Author: Kris Keppeler is a writer who finds technology fascinating and loves humor. She writes on Medium.com, and for Women of Wisdom. An award-winning podcast producer who enjoys telling funny stories. Follow her on Twitter @KrisNarrates or on LinkedIn.

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