Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the inevitable but not for long.
Technology advances at an ever-increasing rate and any business, large or small, risks catastrophe by ignoring the ramifications. Small to medium businesses benefit from many of the recent digital transformations, see https://blog.janusnetworks.com/2018/05/02/exploit-big-data-like-the-best-of-the-fortune-500/. They’re also more nimble at adjusting if they have a plan.
Customer expectations changed due to digitalization. They use their phone to connect to their favorite establishment, shop, order, and pay. Quick shipping and delivery to their doorstep are the norms.
Follow your customer’s lead to succeed. If your customers now prefer mobile, your business must implement solutions which easily accommodate mobile access. Your customer simply prefers to order online? Your business better make it easy.
I love shopping at summer arts and crafts festivals for artisan foods such as dips, sauces, and oils. If the sample tastes terrific, I ask if their website allows for online ordering. I won’t bother with their goodies no matter how tasty if it doesn’t.
My attitude is the rule rather than the exception today, and I’m no spring chicken. Keeping up with how your customer desires to interact with your company in the digital sense adds value to their experience. A terrific experience keeps them coming back and your business growing.
Author: Kris Keppeler, writer for Crossing Genres on Medium.com, and Does This Happen to You? on Channillo. Follow her @KrisKKAria on Twitter.