My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As a tiny business, I’m on the fence about paying for ads.
As a customer, there are advantages to Facebook. I recently easily connected with two irrigation companies in the small town where my mother lives via Facebook. They messaged me and made it easy to call them for an appointment.
As a small business owner, joining a Facebook Group and participating with other members gives my service business credibility and highlights my expertise. Creating a Facebook Group showcases your business. Facebook users join because they’re interested in your product or services, which results in immediate leads.
Facebook aspires to keep up with video platforms like YouTube. Facebook Live and pre-recorded videos receive more traffic due to Facebook’s desire to compete. A live or pre-recorded video on Facebook is a fantastic way to show off your brand, hold a webinar or event or launch a new product for free.
Facebook ads remain a great way to reach potential customers at a low cost. Facebook Ad Manager allows extreme targeting by location, demographics and more. Your ads can go on Instagram and Messenger, too.
Before you shutter your Facebook business page, give a thought to groups, video, and ads. With over two billion users worldwide, reaching just a small percentage can mean oodles of new customers.
Author: Kris Keppeler, writer for Crossing Genres on Medium.com, and Does This Happen to You? on Channillo. Award winning podcast producer. Follow her @KrisKKAria on Twitter or on LinkedIn.