Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business Needs to be Podcasting.
Your product or service related podcast is delivered automatically via subscription to the listener. Most listeners subscribe, not just listen randomly. And more people, your potential customers, are tuning in at a rapid rate.
Unlike video, a podcast is easy to create and doesn’t require costly equipment or crew. All you need is a USB mic, a computer, decent headphones, recording software, and a quiet place to record. Since you already have the laptop or tablet, everything else comes in under $500.
The most important part of your podcast is a mission, a plan, and a format. Most people believe podcasts are interview only, but many favorite podcasts are narrative. The type of customer you want to attract should determine your mission, plan, and format.
Hate your voice? No time to learn recording software? Your business can still take advantage of podcasting to connect with the mushrooming audience. Hire a podcast producer to create, and deliver your show.
Or search for a podcast to sponsor which appeals to your ideal customer base. Interview style podcasts are always in search of guests, so offer your expertise to the producer. Your business gets in front of gobs of potential customers for the cost of an hour of your time.
The digital files produced for the podcast easily integrate into your other marketing efforts. Don’t pass up the opportunity to reach a loyal audience on a routine basis for a low cost.
Author: Kris Keppeler, writer for Crossing Genres on Medium.com, and Does This Happen to You? on Channillo. Award winning podcast producer. Follow her @KrisKKAria on Twitter or on LinkedIn.