Author Archives: JanusNetworks

Nifty Technology Gifts for the Hard to Buy For Entrepreneur or Business Associate

Need a holiday gift for a business associate in need of new technology or an entrepreneur on the road half the year? Here are some of the latest tools to brighten their day. For those who do presentation after presentation, projectors have come a long way from those clunky, “require an IT pro to make […]

Now Is An Excellent Time of Year to Replace the Slothful Business Laptop

If your employees complain about their laptops having frozen keys and the processing time of a sloth or they bring their laptops to the office white elephant gift exchange, it’s time. The time of year for budgeting for or gifting new laptops. You need to be specific in your requirements; otherwise, the new laptops will […]

How to Negotiate the Trade War If You’re A Small Business

Let’s talk taxes: not a favorite subject and one which may have adverse consequences for small business. Especially that tax called a tariff. Tariffs are taxes levied on imports or exports by a country. The USA adds a 10% tariff to iPhones imported from China, and then China adds a duty to USA exports like […]

Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a CTA (call to action) and not a very good one. A CTA is a request for engagement on a website or click-through on a landing […]

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]

Small Business Meets the #MeToo Issue; It can Happen to You

The current Federal law protects employees from harassment, sexual or otherwise. This law applies to companies with 15 or more employees. Small businesses with less than 15 employees cannot afford to ignore harassment either. It’s costly to the budget and morale. The #MeToo movement and recent scandals focus a spotlight on harassment, and it’s implications […]

How to Heighten Your Video Marketing Results Every Time

First things first, do you have a business goal for your videos? Videos take time and effort so don’t waste it on meandering content. Will you use videos to demonstrate your products, tell your company success stories, or explain your services? Establish your brand standard at the outset with colors, and logo and maintain it. […]