Author Archives: JanusNetworks
Consider This Before You Shut Down Your Facebook Business Page
My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As a tiny business, I’m on the fence about paying for ads. As a customer, there are advantages to Facebook. I recently easily connected with two […]
Experts Reveal an Amusing Fact, a Smidge of Fun Cooks Up a Productive Workplace
You’ve noticed your employees call in sick more frequently. You overhead your accounting manager say her job is so dull she’s thinking of finding a new one. Think about injecting a bit of frolic into your workplace. Business is supposed to be serious stuff, but too much sobriety harms your workplace and decreases productivity. Here’s […]
Hackers Embrace Spear Phishing and Your Business is the Fish
Spear phishing: a new term where a hacker at his computer replaces the bad guy in a wetsuit and spear gun in a 007 movie. Hackers and their ransomware aim at small and medium businesses because it pays handsomely and often. Ransomware expands as a significant threat this year. Even if you back up data […]
Discover Ways to Grab the Ear of Gen Z Consumers
Your Millenials marketing strategy is humming along. In a few years, Gen Z will be close to half of the consumer market. Does your business know how to market to them? Research shows you only have a few moments to gain and keep their attention. Gen Z lives in the mobile socially connected world. Hopping […]
How a Little Influence Can Increase Sales
In 2018, #ad is out. #XPartner is the trend. And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017. Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]
Will Your Business Benefit from Accepting Cryptocurrency?
Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. One advantage of this new currency includes lower transaction fees. Payments are direct from customer to the business. No go-between is taking a bit off […]
How A Little Bot Energizes your Business Growth
Chatbots are not a new business phenomenon, they’ve been around for years. You know, that screen which pops up when you go to a website that asks if you want to “chat or have a question.” As a consumer, I love using them for interactions, like where is my stuff, because I get instant answers. […]
