Tag Archives: Internet

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty influencers like groupies. Small businesses looking to grow their brand and sales set their sights a little lower, with just as much success. Micro-influencers, those […]

The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small business simple ways to jump-start the sales process. It’s never been easier to assemble a webinar and continue to use it to grow your business. […]

Ways to Strengthen Your Customer Service Muscle

I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant delivering outstanding customer service to requisitioners. I discovered being helpful garnered loyal customers whether it’s a writer or an engineer who needs a specialized tool […]

Why You Need to Pay Attention to GDPR

Yes, another acronym we need to understand. GDPR stands for General Data Protection Regulation. Enforcement is coming to the EU in May 2018. The most significant update of data regulation in the EU in 20 years. But, it only applies to the EU, right? Not exactly. If your business collects personal data or preferences from […]

One Way to Solve the Data Compliance Puzzle

SOX, FINRA, FERPA, HIPAA, and PCI DSS can be as indecipherable as they sound. They’re tricky to deal with if you’re a small to medium business.  Keeping track of the myriad regulations can be a full-time job for one person. All these acronyms revolve around data security compliance regulations. They differ from industry to industry […]

Remote Workers Give Your Company A Boost

Your marketing manager requests a more flexible schedule and mentions telecommuting four days a week. Otherwise, she’s going to need a three-week vacation right now in the middle of trade show season. Ten years ago, this request would have seemed ludicrous. But now close to 50% of the workforce telecommutes on a regular basis. And […]

Cyber Security Runs with You

Your sales call completed, you have a few minutes to spare.  You remember that account transfer you needed to make today and recall you left your laptop at the office. As you check your phone, you make a note to consider mobile banking. Is it safe? How secure can a device you hold in your […]