Tag Archives: Internet

Remote Workers Give Your Company A Boost

Your marketing manager requests a more flexible schedule and mentions telecommuting four days a week. Otherwise, she’s going to need a three-week vacation right now in the middle of trade show season. Ten years ago, this request would have seemed ludicrous. But now close to 50% of the workforce telecommutes on a regular basis. And […]

Cyber Security Runs with You

Your sales call completed, you have a few minutes to spare.  You remember that account transfer you needed to make today and recall you left your laptop at the office. As you check your phone, you make a note to consider mobile banking. Is it safe? How secure can a device you hold in your […]

Pitching Your Business in a Social Way

Twitter, Facebook, Instagram, or Pinterest, which one to choose? So many choices and so little time.  It’s a nightmare. Your advertising budget is small, and you need a first-rate ROI. Do you know where your customers are socializing? Head on over to two of the platforms where your customers hang out and dip in your […]

Artificial Intelligence Is Not Just for Big Business

Your marketing manager schedules a meeting with you to talk about using AI in his marketing plan. You’re not sure how the Terminator can bump your marketing up a notch. But you’re willing to listen. AI or artificial intelligence is a misnomer in this case. Your marketing guy isn’t talking about machines that walk and […]

Personalized Marketing Elicits Emails to be Opened

The Honorable Esquire Robert Doe just send an email for the 5th time in a row to you.  His client died with millions in the bank, and he’s desperate to give you some of those millions. Robert may use your first name in the email, but it’s not personalized marketing. It’s just spam. Sending out […]

IoT is not an Iota, it’s a Big Help for your Business

You and your business partner attend a free business technology seminar offered by an IT expert. The expert says IoT is fantastic and every business needs to take advantage. You and your partner look at each other and wonder what the heck an IoT is. We live in a world filled with acronyms for almost […]

How to Snag Your Mobile Customers

Is your business ready for zigzagging?  Welcome to the novel term for how consumers find and buy products and services.  Your potential customers meander through devices and platforms to make a purchase. It’s a sure bet, many of those customers are on a smartphone. If your business is not mobile friendly, those customers will zig […]