Category Small Business Services
More Tools and Apps for the Hard To Buy for Entrepreneur or Business Associate
The holiday is almost upon us. Do you have that special gift for your business associate or the overwhelmed entrepreneur you know so well? Or perhaps your family is still asking for your list and beginning to look desperate? Tile Mate works wonders for those prone to losing essential objects, like their wallet or keys. […]
Now Is An Excellent Time of Year to Replace the Slothful Business Laptop
If your employees complain about their laptops having frozen keys and the processing time of a sloth or they bring their laptops to the office white elephant gift exchange, it’s time. The time of year for budgeting for or gifting new laptops. You need to be specific in your requirements; otherwise, the new laptops will […]
A/B Testing A Powerful Way to Tweak Your Digital Marketing
A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business use a method like this? ROI or return on investment. A little testing leads to more clicks, more customers, more sales. This testing was invented […]
How to Heighten Your Video Marketing Results Every Time
First things first, do you have a business goal for your videos? Videos take time and effort so don’t waste it on meandering content. Will you use videos to demonstrate your products, tell your company success stories, or explain your services? Establish your brand standard at the outset with colors, and logo and maintain it. […]
B2B Marketing Embraces Personal by Trying a Little ABM
ABM for your SMB. Got to love these acronyms. What is account-based marketing (ABM) and how can it help your small business? ABM is marketing tailored for a handful of key accounts. Accounts identified as solid leads already. An approach perfect for a small business with modest sized sales and marketing teams. For ABM to […]
A New Way to Slay the Digital Marketing Dragon, Podcasting
Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business Needs to be Podcasting. Your product or service related podcast is delivered automatically via subscription to the listener. Most listeners subscribe, not just listen randomly. […]
Power Shopping for Business Intelligence Software When You’re a Small Business
Even if your business is small, your company produces mounds of data about your sales, your marketing campaigns, and numerous other facets of your business. How do you choose the best business intelligence program to help you analyze all that data? It’s advisable to focus on three things, https://blog.capterra.com/what-business-intelligence-features-does-your-small-business-need. The dashboard, your KPI’s, and ad […]
