I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant delivering outstanding customer service to requisitioners.
I discovered being helpful garnered loyal customers whether it’s a writer or an engineer who needs a specialized tool quickly. Outstanding customer service remains an integral part of an ongoing, thriving business whether you’re a 1000 person or a ten-person company.
Small to medium businesses reap the rewards of excellent customer service. Those rewards include customer loyalty which increases repeat business. Not chasing after customers saves your company time, and keeps revenue flowing. Other advantages include an impressive reputation, and the ability to charge more for your product or service.
Customer service can make or break your brand and company. How does a small business handle it without a hitch? With technology.
Social media is an efficient way to provide outstanding customer service. There are dozens of applications, so choose the one most relevant to your business. A few examples are Hootsuite, Sendible, Social Studio, Sparkcentral, Respond, and Rignite.
Add an FAQ to your website. Provide more than one way to contact your company such as chat, email, and phone.
Web-based software ensures your customer service team keeps everything on the same page. Resources such as GetApp and Financesonline.com accelerate your ability to find the perfect customer service software fit for your company. Your business may be small, but your customer service can be mighty.
Author: Kris Keppeler, writer for Crossing Genres on Medium.com, and Does This Happen to You? on Channillo. Follow her @KrisKKAria on Twitter.