A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business … Continue reading A/B Testing A Powerful Way to Tweak Your Digital Marketing

Keeping the Bad Guys Away from Your Payment Processing

Small business is big business for scammers and fraud. Small businesses are more likely to suffer a data breach than a medium to large business. How do you protect your … Continue reading Keeping the Bad Guys Away from Your Payment Processing

Consider This Before You Shut Down Your Facebook Business Page

My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As … Continue reading Consider This Before You Shut Down Your Facebook Business Page

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty … Continue reading How a Little Influence Can Increase Sales

Will Your Business Benefit from Accepting Cryptocurrency?

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. … Continue reading Will Your Business Benefit from Accepting Cryptocurrency?

How To Speak and Send Your Email Hands Free

Isn’t it amazing you can now speak to your device just like the characters on Star Trek? Not quite in the same way but close.  AI and smartphones now allow … Continue reading How To Speak and Send Your Email Hands Free

Taking the Chaos Out of Digital Disruption

Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the … Continue reading Taking the Chaos Out of Digital Disruption

Remote Workers Give Your Company A Boost

Your marketing manager requests a more flexible schedule and mentions telecommuting four days a week. Otherwise, she’s going to need a three-week vacation right now in the middle of trade … Continue reading Remote Workers Give Your Company A Boost

Cyber Security Runs with You

Your sales call completed, you have a few minutes to spare.  You remember that account transfer you needed to make today and recall you left your laptop at the office. … Continue reading Cyber Security Runs with You

Guiding Your Bold Crossing of the Marketing Channels

Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys … Continue reading Guiding Your Bold Crossing of the Marketing Channels