Nifty Technology Gifts for the Hard to Buy For Entrepreneur or Business Associate

Need a holiday gift for a business associate in need of new technology or an entrepreneur on the road half the year? Here are some of the latest tools to … Continue reading Nifty Technology Gifts for the Hard to Buy For Entrepreneur or Business Associate

Now Is An Excellent Time of Year to Replace the Slothful Business Laptop

If your employees complain about their laptops having frozen keys and the processing time of a sloth or they bring their laptops to the office white elephant gift exchange, it’s … Continue reading Now Is An Excellent Time of Year to Replace the Slothful Business Laptop

How to Negotiate the Trade War If You’re A Small Business

Let’s talk taxes: not a favorite subject and one which may have adverse consequences for small business. Especially that tax called a tariff. Tariffs are taxes levied on imports or … Continue reading How to Negotiate the Trade War If You’re A Small Business

Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

I roll my eyes at this phrase when I’m on the web, “Click Here for your Free Sample!” because I’m often disappointed when I do. It’s an example of a … Continue reading Generate More Clicks and Maybe a Few Giggles by Perfecting Your CTA

A/B Testing A Powerful Way to Tweak Your Digital Marketing

A or B. A simple choice. Not as simple as it sounds if you want to do A/B testing. It’s a scientific process which involves statistics. Why would a business … Continue reading A/B Testing A Powerful Way to Tweak Your Digital Marketing

Small Business Meets the #MeToo Issue; It can Happen to You

The current Federal law protects employees from harassment, sexual or otherwise. This law applies to companies with 15 or more employees. Small businesses with less than 15 employees cannot afford … Continue reading Small Business Meets the #MeToo Issue; It can Happen to You

A New Way to Slay the Digital Marketing Dragon, Podcasting

Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business … Continue reading A New Way to Slay the Digital Marketing Dragon, Podcasting

Power Shopping for Business Intelligence Software When You’re a Small Business

Even if your business is small, your company produces mounds of data about your sales, your marketing campaigns, and numerous other facets of your business. How do you choose the … Continue reading Power Shopping for Business Intelligence Software When You’re a Small Business

What to do When Your Aging Network Needs a Cane

If your WAN (wide area network) experiences frequent downtime and congestion, there’s a new kid on the block. SD-WAN or software-defined networking in a WAN increases your business efficiency and … Continue reading What to do When Your Aging Network Needs a Cane