A New Way to Slay the Digital Marketing Dragon, Podcasting

Would you use an advertising choice which delivered over 60% of potential customers to your website? Doesn’t exist you say. Yes, it does and its podcasting 5 Reasons Your Business … Continue reading A New Way to Slay the Digital Marketing Dragon, Podcasting

Discovering the Prime Social Media Sites for Your Small Business

There isn’t a “best” social media site for small business. Every small business has a unique customer base. The perfect social media site for your small business is the one … Continue reading Discovering the Prime Social Media Sites for Your Small Business

Consider This Before You Shut Down Your Facebook Business Page

My business page on Facebook used to get some traffic, but then their algorithm changed. My posts are lucky to get a quarter of the views they used to. As … Continue reading Consider This Before You Shut Down Your Facebook Business Page

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty … Continue reading How a Little Influence Can Increase Sales

Will Your Business Benefit from Accepting Cryptocurrency?

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. … Continue reading Will Your Business Benefit from Accepting Cryptocurrency?

The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small … Continue reading The Ways A Webinar Stimulates Your Business

Taking the Chaos Out of Digital Disruption

Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the … Continue reading Taking the Chaos Out of Digital Disruption

A Quick Way to a Rousing, Fascinating Mission Statement

I remember when departmental mission statements were the rage. I ended  up locked in a room for a day with co-workers hashing out our “mission.” Fond memories of that I … Continue reading A Quick Way to a Rousing, Fascinating Mission Statement