Recent Posts

How a Little Influence Can Increase Sales

In 2018, #ad is out. #XPartner is the trend.  And small business scores using micro-influencers to market their products. Influence marketing came of age in 2017.  Big brands gathered hefty … Continue reading How a Little Influence Can Increase Sales

Will Your Business Benefit from Accepting Cryptocurrency?

Cryptocurrency sounds a little creepy and mysterious. Not something a small business wants to tackle. But as virtual currency matures, it offers small business’ opportunities especially those selling to consumers. … Continue reading Will Your Business Benefit from Accepting Cryptocurrency?

The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small … Continue reading The Ways A Webinar Stimulates Your Business

How To Defend Your Cookie Jar from Thieving Hands

A friend of mine works for a small business which contracted with another small company to handle the bookkeeping.  The bookkeeping service embezzled money and fled, leaving my friend to … Continue reading How To Defend Your Cookie Jar from Thieving Hands

How To Speak and Send Your Email Hands Free

Isn’t it amazing you can now speak to your device just like the characters on Star Trek? Not quite in the same way but close.  AI and smartphones now allow … Continue reading How To Speak and Send Your Email Hands Free

Taking the Chaos Out of Digital Disruption

Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the … Continue reading Taking the Chaos Out of Digital Disruption

A Quick Way to a Rousing, Fascinating Mission Statement

I remember when departmental mission statements were the rage. I ended  up locked in a room for a day with co-workers hashing out our “mission.” Fond memories of that I … Continue reading A Quick Way to a Rousing, Fascinating Mission Statement

How To Choose Boring but Capable Document Management

Its a tedious task but record keeping is as essential to your small business as it is to a Fortune 500 company. The difference is your business has fewer people … Continue reading How To Choose Boring but Capable Document Management

How to Keep a Jump Ahead of the Business Cycle

I used to work for a live entertainment agency owned by an energetic little old lady. I worked in sales/customer service and also performed comic roasting and celebrity impersonation. Business … Continue reading How to Keep a Jump Ahead of the Business Cycle

Ways to Strengthen Your Customer Service Muscle

I enjoy helping people, whether it’s answering questions on Quora or narrating a story in a manner the writer loves. Success to me in my former corporate purchasing job meant … Continue reading Ways to Strengthen Your Customer Service Muscle

Exploit Big Data Like the Best of the Fortune 500

Big data is a trendy topic in the business world today. It didn’t spring forth from nothingness in the early 2000’s, though. Processing large amounts of data for business purposes … Continue reading Exploit Big Data Like the Best of the Fortune 500