The Ways A Webinar Stimulates Your Business

Wishing for a sales tool which automates getting the word out about your new product? Need a way to collect good leads quickly? An old technology, the webinar, offers small … Continue reading The Ways A Webinar Stimulates Your Business

Taking the Chaos Out of Digital Disruption

Digital technologies continue to transform the way business gets done. Some companies struggle with this disturbance while others utilize it to improve or expand. Resisting this transformation may delay the … Continue reading Taking the Chaos Out of Digital Disruption

A Quick Way to a Rousing, Fascinating Mission Statement

I remember when departmental mission statements were the rage. I ended  up locked in a room for a day with co-workers hashing out our “mission.” Fond memories of that I … Continue reading A Quick Way to a Rousing, Fascinating Mission Statement

Exploit Big Data Like the Best of the Fortune 500

Big data is a trendy topic in the business world today. It didn’t spring forth from nothingness in the early 2000’s, though. Processing large amounts of data for business purposes … Continue reading Exploit Big Data Like the Best of the Fortune 500

Why You Need to Pay Attention to GDPR

Yes, another acronym we need to understand. GDPR stands for General Data Protection Regulation. Enforcement is coming to the EU in May 2018. The most significant update of data regulation … Continue reading Why You Need to Pay Attention to GDPR

Expanding Your Revenue Streams to Crush Economic Kinks

The recent gyrations in the stock market brought to mind the repercussions suffered during the end of the last bull market in 2007. All good things must come to an … Continue reading Expanding Your Revenue Streams to Crush Economic Kinks

Guiding Your Bold Crossing of the Marketing Channels

Have you updated your website lately? No, you’re sure potential customers don’t check it that often.  Your business promotes on Facebook. Better take a look at your metrics. Marketing surveys … Continue reading Guiding Your Bold Crossing of the Marketing Channels

Pitching Your Business in a Social Way

Twitter, Facebook, Instagram, or Pinterest, which one to choose? So many choices and so little time.  It’s a nightmare. Your advertising budget is small, and you need a first-rate ROI. … Continue reading Pitching Your Business in a Social Way